Social can be pain at first because you have to manage a lot in beginning. To help you settle on the digital platforms we have made a list for you to follow.

What's your goal

This is the foundation of your social media management or campaign strategy. Defining goals (and objectives) gives you direction, purpose, and will help you narrow down the main themes your content will revolve around.

Targeted platforms

Do your research and get to know how each social media network operates, and choose the right ones for your brand.

Know your audience

This is also one of the most important parts of your social strategy. Get to know your audience demographics, but beyond that, get to know what makes them tick.

Know your competitors

It’s great to stay focused on your social media strategies; however, you must keep an eye on your competitors to see what they are doing for the growth.

Select keywords/hastags

A little more research here, but collecting a bank of the top industry keywords or hashtags your audience is using will make for easier messaging composition.

Schedule content

After you have your bank of content you need to create a schedule. Based on your objectives and the amount of content you have, decide how often you’d like to post on social media and on what days.

Use posting tools

To help save time, look to utilize the various social media tools on offer. Some of famous tools are Hootsuite or AgoraPulse for planning and scheduling posts.

Check analytics

Some people enjoy monitoring stats daily, which is excellent; however, it’s better to check it every week. You can concentrate on generating content and engaging audience daily and then take a step back to review once the week is over.

Engage properly

Your daily checklist items usually include engaging with your audience. However, you must also reach out to those outside your circle, especially any influencers in your industry or niche.

Do you like this checklist and want to see more? visit the Checklist everything. This website will give some sample checklists and checklists that you can have as samples to create your own list. Every checklist on this website is printable as PDF.

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